Pork Bully

February 2, 2007

the other white milk

Jennifer at the Lactivist has designed some great t-shirts with pro-breastfeeding slogans. Go see, they’re really funny!

Unfortunately, big bully The National Pork Board thought the slogan “The Other White Milk” came dangerously close to their own gem “The Other White Meat”. Eager to protect their trademark, they sprung a threatening letter on Jennifer, demanding she’d pull the shirts with the slogan. But wait, it gets better:

‘”In addition, your use of this slogan also tarnishes the good reputation of the National Pork Board’s mark in light of your apparent attempt to promote the use of breastmilk beyond merely for infant consumption, such as with the following slogans on your website in close proximity to the slogan “The Other White Milk.” “Dairy Diva,” “Nursing, Nature’s Own Breast Enhancement,” “Eat at Mom’s, fast-fresh-from the breast,” and “My Milk is the Breast.”

What were they thinking? Oh, they were not.

And since it was so effective in preschool, why not try the old bullying trick:

“We trust that after you have reviewed this matter, you will conclude that the better course is to promptly comply with National Pork Board’s demands herein.”

Very impressive, guys. As Jennifer said, she doesn’t care much for the slogan (it’s been pulled by Cafepress already), but she doesn’t have a high tolerance for bullies.

Big Pork is afraid of their good reputation being tarnished? Let them have it. I hope this story gets around the Internet (and beyond) and Big Pork will get a lot of publicity out of it. The kind they don’t like too much. And if Jennifer sells some more shirts in the process, all the better.

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